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Soon afterwards, Max says proudly, the bodybuilder was history and he and Dasha were a couple.
Mei’s recent rebranding exercise includes a sleek new website and a new commercial We Chat account.
Originally called Culove – “Chinese-Ukrainian Love” – he got the idea after sharing photos on social media of himself with his young Ukrainian wife and their first mixed-race child.
Many followers commented that they aspired to emulate his success in life. He realised he could leverage his fluent Russian, his “expertise on cross-cultural relationships” and the “overproduction of beautiful women in Ukraine” to launch a matchmaking business.
Mei filled his website and social media channels with photos of his family, especially his blonde, model-like wife Dasha Mei.
She is often seen wearing skimpy outfits – bikinis, making dumplings in her underwear – or just draped on her husband’s arm.
There is no suggestion from the accounts that any of the couples have yet got married.
Many male Chinese internet users were impressed with his story, dubbing him a “winner in life”.
The Ulove website claims a 100 per cent satisfaction rate among clients, and an 80 per cent success rate, although it is not clear what constitutes either satisfaction or success.